Product Description

125.7 cm (50) screen and its picture-enhancement technologies. It opens you up to new worlds of entertainment with a simple one-touch gesture on the remote.

Object-based Super Resolution

This technology identifies hundreds of objects and enhances their resolution individually to bring you images which are incredibly detailed.

Enhanced Colour and Contrast

Object-based HDR analyses the colour in individual objects on the screen and adjusts its contrast. This results in pictures which have greater depth and texture.

Less Banding for a Smooth Picture

Super Bit Mapping 4K HDR reveals the thousands of tones, shades, and gradations of light in images to create a smooth and natural 4K TV picture quality.

Reduced Screen Noise

This Sony TV uses a dual-database processing system to clean pictures and to reduce on-screen noise. It is also responsible for the upscaling of resolution and clarity of images.

A 4K TV Resolution

Sony's 4K X-Reality PRO and X-Reality PRO chips analyse the pattern in each scene and enhances it to find the most accurate hue, saturation, and brightness.

Millions of OLEDs

Millions of self-illuminating OLED pixels are reproduced to bring you pictures with incredible detail, color, and shade.

Deeper Blacks and Brighter Lights

The Backlight Master Drive, which is powered by the TV's 4K HDR X1 Extreme processor, has an ultra-dense LED structure, a unique local dimming algorithm, and an optical design. This backlight system is responsible for the incredible deep blacks and dazzling lights in pictures.

X-tended Dynamic Range PRO

This technology precisely balances the light output across the screen, dimming some areas and boosting others, to reveal a brightness range which is several times better than those of conventional LED-backlit TVs.

X-Motion Clarity

Never miss out on anything, even fast-action scenes - the X-Motion Clarity technology controls each blink and optimises its duration so everything appears smooth, bright, and clear.

High Dynamic Range

HDR technology enhances the dynamic range of a picture and increases the contrast between the brightest whites and the darkest blacks to bring you a truly lifelike TV-viewing experience.

TRILUMINOS Display

This technology accurately reproduces bright colors such as reds, greens, and blues to ensure a fine colour variation in pictures.

Once-click Access to YouTube

This TV's remote features a separate button for YouTube. Simply press it to watch content on your favourite entertainment site.

Smart Plug and Play

Mirror your phone's content on this TV's large 125.7 cm (50) screen simply by connecting your phone to the TV.

An Immersive Audio Experience

The S-Force Front Surround PRO emulates a three-dimensional sound field to bring you a 360-degree sound experience. To enhance your gaming experience is the Digital Sound Enhancement Engine (DSEE) which restores lost frequencies to make them sound natural. This TV also boasts the Clear Phase Audio technology which analyses and samples speaker frequency response and uses the information to digitally tune sound output to bring your lifelike audio with impressive separation and clarity.

X-Protection PRO

With an aim to let you enjoy entertainment without any interruption, this technology protects your TV from dust, humidity, power surges, and even lightening.

Maximise Your Space; Keep Those Cables Away

Boasting a narrow aluminium-effect frame and a clever cable management system, this HDR TV is an aesthetically pleasing addition to modern homes.